Google is the world’s most popular search engine and is
considered the unmatched leader in Digital Advertising. Answering
billions of search queries every single day, Google offers
advertisers access to a huge audience who is actively looking to
purchases products and services.
Google has a lot to offer for Advertisers.
The Search network consists of the whole Search Engine Portion
of Google. Here Advertisers compete with other advertisers to list
against millions of keywords and phrases to target prospective
customers. The factors involved in listing are ad relevancy, User
Experience (Expected CTR and Landing page experience) and bid
amount. Search Ads appear above the search results when you
type your query on Google.
The Google Display Network, offers ads which are more visual in
nature. The network spans approximately 98% of the World Wide
Web, making it the choice for advertisers who want to raise brand
awareness on a large scale using banner ads.
Here are some of the types of Google ads you should definitely
know about as SME business owner:-
Search Ads
Search ads appear above the Google search results when you
search your query. With a Search campaign, you can get in front of
potential customers when they want they require goods and services like yours.
This campaign ensures customers notice your brand, consider
your products, and take action.
Display Ads
Google Display Network comprises of an organization of in excess
of 2,000,000 website destinations and applications. These ads
cover roughly 90% of the web. Advertisements are coordinated to
content identified with your business or to your clients' advantages.
Display campaigns are utilized to expand brand recognition and
contact audiences with explicit interests over the web.
Video Ads
Video promotions catch the imaginations of the customers. Your
promotions appear on video content in which they have an
interest. These are appeared on YouTube and over Google's
Display Network. The best part is pay just when clients decide to
watch your advertisements.
Video advertisements offer the chance to remember an aspect
about your business visually. They connect with clients sincerely
and give the brand a character that clients can identify with.
App Campaigns
App advertisements run across Google. Your promotions and
offers are explicitly targeted to get the most downloads. A short
depiction of your item, an offer and add the Link to Playstore or
Apple Store and you are all set.
With an App campaign, commitment increases and even in-
application activities, such as pursuing a bulletin or requesting an
item.
Shopping Campaign
On the off chance that you need to show items from your e-
Commerce store in Google Shopping, at that point Shopping
advertisements are for you.
Shopping promotions show up in an arrangement which is more
visual. Shopping promotions show clients a photograph of your
item, with a title, value, store name, and then some. These
promotions give feeling of trust towards the item you're selling
before they click the advertisement, which gives you a more
intrigued lead. Arrange your Google Merchant Center which is
accepting your store's feed, join it to your new Shopping effort and
Google will wrap up — programmed focusing on and promotion
creation.
Now, you are ready to go and advertise on the biggest advertising
platform on Earth. With Google you can get the whole globe as
your customer. All the Best!!!